Dashboards & Reports
Pre-built analytics dashboards for every area of your business
30 articles
Store Performance
Revenue, orders, customers, and key store metrics
Store Performance dashboard overviewAn overview of the main Store Performance dashboard — revenue, orders, AOV, and customer trends.
Understanding key store metricsDefinitions for revenue, orders, AOV, ARPU, and other key metrics in Datadrew dashboards.
New vs. returning customers dashboardTrack the balance of new vs. returning customers over time with breakdowns by orders, revenue, and AOV.
Using date range and comparison filtersHow to use date pickers, comparison periods, and grouping options across all dashboards.
Acquisition & Advertising
Meta Ads, Google Ads, GA4, and blended marketing dashboards
Blended Ads Summary — unified ad performanceSee combined performance across Meta and Google Ads in one unified dashboard.
Facebook/Meta Ads dashboardAnalyze Meta Ads performance — account summary, campaign trends, and per-campaign metrics.
Google Ads dashboardAnalyze Google Ads performance — spend, conversions, ROAS, and campaign-level breakdown.
Website Traffic (Google Analytics) dashboardSee GA4 website traffic, sessions, conversions, bounce rate, and engagement metrics.
Campaign-level analysis and ROAS trackingHow to drill into individual campaigns and track ROAS, CPC, and conversions over time.
Understanding blended metricsWhat MER, blended ROAS, blended CAC, and other cross-platform metrics mean and how they're calculated.
Hourly Performance dashboard (Pro)Track hourly metrics across ad platforms with period-over-period comparison. Available on Pro plan.
Customer Retention & LTV
Cohort analysis, RFM segmentation, and lifetime value tracking
LTV Cohort AnalysisGroup customers by acquisition period and track how their lifetime value grows over time.
RFM SegmentationUnderstand your 10 customer segments based on Recency, Frequency, and Monetary value.
Purchase Frequency dashboardVisualize how often customers repurchase with heatmaps and transaction frequency breakdowns.
Product CohortsSegment customers by their first purchased product and track retention patterns.
Why cohort analysis is the best way to calculate LTVWhy cohort-based LTV is more accurate than the traditional AOV x Frequency x Lifespan formula.
Location Cohorts — geographic analysisAnalyze customer retention and LTV by shipping location to find your best-performing markets.
Industry Benchmarks — compare to peersSee how your store's metrics compare to industry averages for growth, LTV, and retention.
Cohort analysisAnalyse your customer cohorts
RFM AnalysisUnderstanding and Utilizing Customer Segments
Leveraging Product Cohorts in Your eCommerce BusinessHow to effectively conduct product-level cohort analysis and apply these insights to boost customer retention and drive product development
Product Intelligence (Pro)
Product performance, basket analysis, and repurchase rates
Product Performance dashboardCombine ad spend data with sales performance to identify hero products and ad spend wasters.
Basket Analysis — product bundlesDiscover which products are frequently bought together and create data-driven bundles.
Product Repurchase Rate analysisIdentify which products drive repeat purchases and have the highest repurchase rates.
Creative Strategy — ad creative performanceAnalyze ad creative performance with thumbnails, spend, CTR, ROAS, and format breakdowns.
Product Repurchase AnalysisIdentify the products with high repeat purchases
Product Basket Analysis with DatadrewUnderstand which products are frequently bought together on your Shopify store and optimise cross-sells and product promotions.
Working with Reports
Export data, customize columns, and understand metrics
Exporting data to CSV or ExcelHow to export dashboard data and customer segments to CSV or Excel files.
Customizing table columns in dashboardsChoose which columns to show or hide in dashboard tables and save your preferences.
Understanding metrics and KPI definitionsA glossary of all metrics and KPIs used across Datadrew dashboards.