Dashboards & Reports
Pre-built analytics dashboards for every area of your business
30 articles
Store Performance
Revenue, orders, customers, and key store metrics
- Store Performance dashboard overviewAn overview of the main Store Performance dashboard — revenue, orders, AOV, and customer trends.
- Understanding key store metricsDefinitions for revenue, orders, AOV, ARPU, and other key metrics in Datadrew dashboards.
- New vs. returning customers dashboardTrack the balance of new vs. returning customers over time with breakdowns by orders, revenue, and AOV.
- Using date range and comparison filtersHow to use date pickers, comparison periods, and grouping options across all dashboards.
Acquisition & Advertising
Meta Ads, Google Ads, GA4, and blended marketing dashboards
- Blended Ads Summary — unified ad performanceSee combined performance across Meta and Google Ads in one unified dashboard.
- Facebook/Meta Ads dashboardAnalyze Meta Ads performance — account summary, campaign trends, and per-campaign metrics.
- Google Ads dashboardAnalyze Google Ads performance — spend, conversions, ROAS, and campaign-level breakdown.
- Website Traffic (Google Analytics) dashboardSee GA4 website traffic, sessions, conversions, bounce rate, and engagement metrics.
- Campaign-level analysis and ROAS trackingHow to drill into individual campaigns and track ROAS, CPC, and conversions over time.
- Understanding blended metricsWhat MER, blended ROAS, blended CAC, and other cross-platform metrics mean and how they're calculated.
- Hourly Performance dashboard (Pro)Track hourly metrics across ad platforms with period-over-period comparison. Available on Pro plan.
Customer Retention & LTV
Cohort analysis, RFM segmentation, and lifetime value tracking
- LTV Cohort AnalysisGroup customers by acquisition period and track how their lifetime value grows over time.
- RFM SegmentationUnderstand your 10 customer segments based on Recency, Frequency, and Monetary value.
- Purchase Frequency dashboardVisualize how often customers repurchase with heatmaps and transaction frequency breakdowns.
- Product CohortsSegment customers by their first purchased product and track retention patterns.
- Why cohort analysis is the best way to calculate LTVWhy cohort-based LTV is more accurate than the traditional AOV x Frequency x Lifespan formula.
- Location Cohorts — geographic analysisAnalyze customer retention and LTV by shipping location to find your best-performing markets.
- Industry Benchmarks — compare to peersSee how your store's metrics compare to industry averages for growth, LTV, and retention.
- Cohort analysisAnalyse your customer cohorts
- RFM AnalysisUnderstanding and Utilizing Customer Segments
- Leveraging Product Cohorts in Your eCommerce BusinessHow to effectively conduct product-level cohort analysis and apply these insights to boost customer retention and drive product development
Product Intelligence (Pro)
Product performance, basket analysis, and repurchase rates
- Product Performance dashboardCombine ad spend data with sales performance to identify hero products and ad spend wasters.
- Basket Analysis — product bundlesDiscover which products are frequently bought together and create data-driven bundles.
- Product Repurchase Rate analysisIdentify which products drive repeat purchases and have the highest repurchase rates.
- Creative Strategy — ad creative performanceAnalyze ad creative performance with thumbnails, spend, CTR, ROAS, and format breakdowns.
- Product Repurchase AnalysisIdentify the products with high repeat purchases
- Product Basket Analysis with DatadrewUnderstand which products are frequently bought together on your Shopify store and optimise cross-sells and product promotions.
Working with Reports
Export data, customize columns, and understand metrics
- Exporting data to CSV or ExcelHow to export dashboard data and customer segments to CSV or Excel files.
- Customizing table columns in dashboardsChoose which columns to show or hide in dashboard tables and save your preferences.
- Understanding metrics and KPI definitionsA glossary of all metrics and KPIs used across Datadrew dashboards.