Customer Retention & LTV
Cohort analysis, RFM segmentation, and lifetime value tracking
10 articles
LTV Cohort AnalysisGroup customers by acquisition period and track how their lifetime value grows over time.
RFM SegmentationUnderstand your 10 customer segments based on Recency, Frequency, and Monetary value.
Purchase Frequency dashboardVisualize how often customers repurchase with heatmaps and transaction frequency breakdowns.
Product CohortsSegment customers by their first purchased product and track retention patterns.
Why cohort analysis is the best way to calculate LTVWhy cohort-based LTV is more accurate than the traditional AOV x Frequency x Lifespan formula.
Location Cohorts — geographic analysisAnalyze customer retention and LTV by shipping location to find your best-performing markets.
Industry Benchmarks — compare to peersSee how your store's metrics compare to industry averages for growth, LTV, and retention.
Cohort analysisAnalyse your customer cohorts
RFM AnalysisUnderstanding and Utilizing Customer Segments
Leveraging Product Cohorts in Your eCommerce BusinessHow to effectively conduct product-level cohort analysis and apply these insights to boost customer retention and drive product development