Customer Retention & LTV
Cohort analysis, RFM segmentation, and lifetime value tracking
10 articles
- LTV Cohort AnalysisGroup customers by acquisition period and track how their lifetime value grows over time.
- RFM SegmentationUnderstand your 10 customer segments based on Recency, Frequency, and Monetary value.
- Purchase Frequency dashboardVisualize how often customers repurchase with heatmaps and transaction frequency breakdowns.
- Product CohortsSegment customers by their first purchased product and track retention patterns.
- Why cohort analysis is the best way to calculate LTVWhy cohort-based LTV is more accurate than the traditional AOV x Frequency x Lifespan formula.
- Location Cohorts — geographic analysisAnalyze customer retention and LTV by shipping location to find your best-performing markets.
- Industry Benchmarks — compare to peersSee how your store's metrics compare to industry averages for growth, LTV, and retention.
- Cohort analysisAnalyse your customer cohorts
- RFM AnalysisUnderstanding and Utilizing Customer Segments
- Leveraging Product Cohorts in Your eCommerce BusinessHow to effectively conduct product-level cohort analysis and apply these insights to boost customer retention and drive product development