What this dashboard shows
The Store Performance dashboard is your central hub for understanding how your Shopify store is performing. It brings together your most important e-commerce metrics — revenue, orders, customers, and advertising data — into a single view that updates daily.
When you open Datadrew, this is the first page you see. It is designed to give you a complete snapshot of your business at a glance, so you can quickly spot trends, identify issues, and find growth opportunities without jumping between multiple tools.
Dashboard sections
The Store Performance dashboard is organized into seven sections, each giving you a focused view of a different part of your business:
Blended Ads Summary — Combined advertising metrics across all connected ad platforms (Meta Ads + Google Ads). Shows total spend, impressions, clicks, blended ROAS, and customer acquisition cost in one place.
Shopify Metrics — Core store performance: total revenue, order count, average order value (AOV), average revenue per user (ARPU), and customer counts.
New vs. Returning Customers — Breaks down revenue, orders, and AOV by new customers versus returning customers, so you can see the health of both acquisition and retention.
LTV Growth — Lifetime value trends showing how customer value evolves over time through cohort analysis.
LTV Cohort Analysis — Detailed cohort view showing how groups of customers acquired in the same period behave over time.
RFM Segments — A treemap visualization of your customer base segmented by Recency, Frequency, and Monetary value — helping you identify your best customers and those at risk of churning.
Growth Benchmarks — Compare your store's growth rates against industry peers to understand where you stand.
Filters and controls
At the top of the dashboard, you will find two key controls:
Time Period — Use the date picker to select any date range. You can also enable comparison mode to see how the current period compares to a previous one (e.g., this month vs. last month).
Group By — Choose how your data is grouped over time: by day, week, month, or quarter. This controls how trend charts display data points.
How to use this dashboard
Daily check-in: Start each morning by reviewing the Blended Ads and Shopify Metrics sections. Look for any significant changes in revenue, spend, or ROAS compared to the previous period.
Weekly review: Set the date range to the past 7 days with comparison to the prior 7 days. Check whether new customer acquisition is keeping pace and whether returning customer revenue is growing.
Monthly analysis: Switch to a 30-day view grouped by week. Look at the RFM segments and cohort analysis to understand longer-term customer health.
Tips and best practices
Connect both Meta Ads and Google Ads to unlock the Blended Ads section. This gives you a unified view of your total advertising performance without switching between platforms.
Use comparison mode to quickly spot improvements or declines. A metric shown in green means it improved versus the comparison period; red means it declined.
Click on any section title to navigate to its full, detailed report page for deeper analysis.
If a section shows a "Connect" prompt, it means the required integration has not been set up yet. Go to the Integrations page to connect the data source.
Need help?
If you have questions about the Store Performance dashboard, reach out to us at support@datadrew.io or use the in-app chat widget.
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