Overview
The Datadrew dashboard is your command center for e-commerce analytics. It gives you an at-a-glance view of your store's performance, combining data from Shopify, your ad platforms, and Google Analytics into a single, unified view.
Dashboard sections
When you open the dashboard, you will see several key sections, each designed to highlight a different aspect of your business:
Blended ad metrics
At the top of the dashboard, you will find your blended advertising metrics. These combine data from Facebook Ads and Google Ads into unified totals for:
Total ad spend — combined spend across all connected ad platforms
Revenue — total Shopify revenue for the selected period
ROAS — return on ad spend (revenue divided by ad spend)
CPA — cost per acquisition
Orders and AOV — total orders and average order value
Shopify metrics
The Shopify section shows your core store metrics: total revenue, number of orders, average order value, customers, and refunds. You can compare these to previous periods to track growth or decline.
New vs. existing customers
This section breaks down your revenue and order count by new customers versus returning customers, helping you understand your retention at a glance.
LTV growth
A summary of your customer lifetime value trends, showing how your cohorts are performing over time.
LTV cohort analysis
A compact view of your cohort retention heatmap, showing how customer groups from different months continue to generate revenue over time.
RFM segments
A treemap visualization of your customer base segmented by Recency, Frequency, and Monetary value. This helps you quickly see how many customers are champions, loyal, at risk, or lost.
Growth benchmarks
Industry benchmarks that show how your store compares to similar Shopify merchants, helping you gauge whether your metrics are above or below average.
Using the date picker
At the top of the dashboard, you will find the date picker. Use it to select any custom date range or choose from quick presets like "Last 7 days," "Last 30 days," or "Last quarter." All sections on the dashboard update based on your selected date range.
The setup widget
If you are new to Datadrew, you will also see a setup widget on the dashboard. This widget tracks your onboarding progress and shows recommended next steps like connecting Google Ads, setting up scheduled reports, or trying Drew AI. You can dismiss it once you have completed the steps.
Tip: The dashboard is designed to be your daily starting point. Bookmark it or pin Datadrew in your Shopify admin for quick access.
Need help?
If any section of your dashboard is not loading or shows unexpected data, contact us at support@datadrew.io or use the in-app chat.
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