Overview

Datadrew's sidebar is your primary way to navigate the platform. It is organized into clear categories so you can quickly find dashboards, reports, and settings.

Sidebar categories

The sidebar is divided into the following main sections:

Drew AI

At the top of the sidebar, you will find Drew AI — your AI-powered analytics assistant. Click here to open a chat where you can ask questions about your store in natural language. For example: "What were my top-selling products last month?" or "How is my Facebook Ads ROAS trending?"

Dashboard

Your main analytics dashboard with an overview of key metrics across Shopify, advertising, and customer analytics. This is your daily starting point.

Acquisition

Reports focused on how you attract customers and drive traffic:

Ads — Blended summary across platforms, plus individual views for Google Ads and Facebook Ads
Website Traffic — Google Analytics data showing sessions, traffic sources, and conversions
Product Performance — A comprehensive view merging ad data with product-level sales metrics including ROAS, LTV, and repeat rate
Hourly Performance — Real-time hourly breakdown of revenue, ad spend, ROAS, and conversions across all channels

Retention

Reports that help you understand and improve customer loyalty:

Cohort Analysis — LTV cohorts, product cohorts, location cohorts, and custom cohorts showing how customer groups retain over time
Customer — RFM analysis, new vs. returning customers, customer segments, and purchase frequency
Industry Benchmarks — See how your store compares to similar merchants
Repurchase Rate — Analyze which products drive the most repeat purchases

Products

Product-focused analytics:

Product Performance — Detailed product-level metrics with ad data
Basket Analysis — Discover which products are frequently bought together
Repurchase Rate — Track which first-purchase products lead to repeat buyers

Integrations

Manage your connected data sources. This is where you connect and monitor Facebook Ads, Google Ads, Google Analytics 4, Klaviyo, and Google Search Console.

Settings

Configure your Datadrew account:

Store — Store-level settings and configuration
Integrations — Another path to manage your connected platforms
Global Filters — Set default filters like excluded order tags or specific sales channels
Scheduled Reports — Set up automated weekly email reports
Invite Member — Add team members to your workspace
Subscription — View and manage your plan
Support — Access help resources and contact support

Store selector

At the bottom of the sidebar, you will find the store selector. If you have multiple Shopify stores connected, use this to switch between them or activate the consolidated view for stores with the same currency.

Collapsing the sidebar

You can collapse the sidebar to a narrow icon-only view by clicking the collapse button at the top. This gives you more screen space for dashboards and reports. Click again to expand it.

Tip: Hover over collapsed sidebar icons to see tooltips with the section name, or click to expand a category and see all its sub-items.