Acquisition & Advertising
Meta Ads, Google Ads, GA4, and blended marketing dashboards
7 articles
Blended Ads Summary — unified ad performanceSee combined performance across Meta and Google Ads in one unified dashboard.
Facebook/Meta Ads dashboardAnalyze Meta Ads performance — account summary, campaign trends, and per-campaign metrics.
Google Ads dashboardAnalyze Google Ads performance — spend, conversions, ROAS, and campaign-level breakdown.
Website Traffic (Google Analytics) dashboardSee GA4 website traffic, sessions, conversions, bounce rate, and engagement metrics.
Campaign-level analysis and ROAS trackingHow to drill into individual campaigns and track ROAS, CPC, and conversions over time.
Understanding blended metricsWhat MER, blended ROAS, blended CAC, and other cross-platform metrics mean and how they're calculated.
Hourly Performance dashboard (Pro)Track hourly metrics across ad platforms with period-over-period comparison. Available on Pro plan.
