Acquisition & Advertising

Meta Ads, Google Ads, GA4, and blended marketing dashboards

7 articles

Blended Ads Summary — unified ad performance

See combined performance across Meta and Google Ads in one unified dashboard.

 Facebook/Meta Ads dashboard

Analyze Meta Ads performance — account summary, campaign trends, and per-campaign metrics.

 Google Ads dashboard

Analyze Google Ads performance — spend, conversions, ROAS, and campaign-level breakdown.

 Website Traffic (Google Analytics) dashboard

See GA4 website traffic, sessions, conversions, bounce rate, and engagement metrics.

 Campaign-level analysis and ROAS tracking

How to drill into individual campaigns and track ROAS, CPC, and conversions over time.

 Understanding blended metrics

What MER, blended ROAS, blended CAC, and other cross-platform metrics mean and how they're calculated.

 Hourly Performance dashboard (Pro)

Track hourly metrics across ad platforms with period-over-period comparison. Available on Pro plan.