What this dashboard shows
The Campaign-level Analysis view lets you drill into the performance of individual advertising campaigns across Meta (Facebook) Ads and Google Ads. While the Blended Ads Summary gives you the big picture, campaign-level analysis helps you identify which specific campaigns are driving results and which ones need optimization.
Campaign-level metrics
Each campaign row in the performance table shows:
Metric | What to look for |
Campaign Name | The name of the campaign as it appears in Meta Ads Manager or Google Ads. |
Spend | Total budget consumed by this campaign. Are you allocating spend to your best performers? |
Impressions | How many times ads in this campaign were shown. Low impressions may mean budget constraints or narrow targeting. |
Clicks | Total traffic driven by this campaign. |
CTR | Click-through rate. Compare across campaigns to identify which creative and targeting combinations resonate most. |
CPC | Cost per click. Higher CPC campaigns need stronger conversion rates to remain profitable. |
Conversions | Purchases or conversion events attributed to this campaign by the platform. |
ROAS | Return on ad spend for this specific campaign. Your primary efficiency metric at the campaign level. |
Cost per Conversion | How much each purchase costs through this campaign. Compare to your AOV. |
Understanding ROAS at the campaign level
ROAS (Return on Ad Spend) is the ratio of revenue generated to money spent on advertising. At the campaign level:
ROAS above your target (e.g., above 3x): The campaign is performing well. Consider increasing its budget.
ROAS near your target (e.g., 2-3x): The campaign is marginal. Look at the trend — is it improving or declining?
ROAS below your target (e.g., below 2x): The campaign may need creative refresh, audience adjustment, or budget reduction.
Keep in mind that platform-reported ROAS uses the platform's attribution model. The actual ROAS based on Shopify revenue may be different. Use the Blended Ads dashboard for the most accurate cross-platform ROAS.
Comparing campaigns across platforms
Datadrew lets you view Meta and Google campaigns in the same dashboard. When comparing:
Different attribution windows: Meta defaults to 7-day click / 1-day view. Google Ads uses its own conversion window settings. These differences mean the same customer purchase might be counted by both platforms.
Different campaign types: A Meta prospecting campaign targets awareness, while a Google Shopping campaign targets high-intent buyers. Their metrics will naturally differ.
Focus on cost efficiency: Compare Cost per Conversion across campaigns regardless of platform. This normalizes the comparison and tells you where each dollar of ad spend is most effective.
How to use campaign analysis for optimization
Rank by ROAS: Sort campaigns by ROAS to find your top performers. Consider shifting budget from low-ROAS to high-ROAS campaigns.
Identify fatigue: If a campaign's CTR is declining week over week while spend is constant, the audience may be experiencing ad fatigue. Time for new creative.
Check scale vs. efficiency: Sometimes your highest-ROAS campaign has very low spend. Before scaling it up, test whether increasing budget maintains ROAS or causes it to drop.
Review by campaign objective: Prospecting campaigns will naturally have higher cost per conversion than retargeting campaigns. Evaluate each against its purpose, not against each other.
Use with Drew AI: Ask Drew AI questions like "Which campaigns should I pause?" or "Where should I shift budget for better ROAS?" to get AI-powered recommendations based on your actual campaign data.
Tips and best practices
Review campaign performance at least weekly. Daily fluctuations are normal, but weekly trends reveal meaningful patterns.
Do not just look at the last 7 days. Set a 30-day window to evaluate campaign performance over a full cycle.
When a campaign has high clicks but low conversions, the issue is likely on your landing page rather than in the ad itself.
Export the campaign table to CSV for deeper analysis or to share with your media buying team.
Need help?
If you have questions about campaign-level analysis or ROAS tracking, reach out to us at support@datadrew.io or use the in-app chat widget.
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