Drew AI is a powerful tool for understanding how your advertising campaigns are performing across Meta (Facebook/Instagram) and Google Ads. It pulls real-time data directly from your ad platforms, so you are always looking at current numbers.
What Drew AI can analyze
When it comes to ad campaigns, Drew AI can:
Show campaign-level performance metrics (spend, impressions, clicks, conversions, ROAS)
Identify your best and worst performing campaigns
Detect creative fatigue — ads that were once performing well but are now declining
Analyze ad set and individual ad performance
Compare performance across time periods (week-over-week, month-over-month)
Track budget utilization and pacing
Meta/Facebook Ads
Drew AI connects to 21 Meta Ads API tools to give you comprehensive coverage of your Facebook and Instagram advertising. You can ask about campaigns, ad sets, individual ads, and creative performance.
Example questions:
"Which Meta campaigns have the best ROAS this month?"
"Show me which ads are winning and which I should pause."
"Are any of my ads experiencing creative fatigue?"
"What should my next ads look like based on what is working?"
"Compare my Meta campaign performance — last 7 days vs previous 7 days."
Google Ads
Drew AI connects to Google Ads to analyze your Search, Shopping, Performance Max, and Display campaigns. It can run GAQL queries behind the scenes to pull exactly the data you need.
Example questions:
"How are my Google Ads campaigns doing this week?"
"Which keywords are driving conversions vs. wasting budget?"
"How are my Shopping campaigns performing? Any optimization opportunities?"
"Show me my Google Ads spend and conversions trend for the last 30 days."
"How am I doing vs. competitors in auction insights?"
Cross-platform comparison
One of Drew AI's strengths is comparing performance across platforms. Instead of switching between ad managers, ask Drew AI to give you one unified view.
Example questions:
"Compare my Meta Ads vs Google Ads performance — where should I focus?"
"Show me blended ROAS and CAC across all platforms."
"Where should I shift budget for better results?"
What you need connected
To analyze ad campaigns, make sure you have connected your Meta Ads and/or Google Ads accounts on the Integrations page in Datadrew. Drew AI will automatically detect which ad accounts are available and use the correct account IDs when pulling data.
Need help? Reach out to support@datadrew.io or use the in-app chat.
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Need help?
If you have questions or run into issues, reach out to us at support@datadrew.io or use the in-app chat. We're happy to help.