Drew AI can help you understand which products are driving your business, which ones customers come back for, and which products are frequently purchased together. This is essential for optimizing your product catalog, marketing spend, and merchandising strategy.
Hero product identification
Drew AI can analyze your products by combining Shopify sales data with ad spend from Meta and Google Ads to identify:
Hero Products: High revenue, high ad efficiency — these are your stars.
Potential Heroes: Strong organic sales but low or no ad spend — opportunities to scale with advertising.
Ad Spend Wasters: High ad spend but low returns — consider pausing or reworking creative for these products.
Example questions:
"Which products are our heroes? Which are wasting ad spend?"
"Show me product performance — revenue vs. ad spend."
"Which products have the highest ROAS?"
Repurchase rate analysis
Understanding which products drive repeat purchases is key to building long-term customer value. Drew AI can analyze repurchase rates across different time windows: 1 month, 2 months, 3 months, 6 months, 1 year, and all-time.
Example questions:
"Which products drive the most repeat purchases?"
"What is the repurchase rate for our top-selling products within 90 days?"
"Show me products with high first-order volume but low repurchase — these need retention focus."
Basket analysis
Basket analysis reveals which products are frequently bought together. Drew AI can identify product combinations (pairs, trios, and more) and show metrics like order count, total sales, and the split between new vs. repeat customers.
Example questions:
"What products are frequently bought together?"
"Show me the top product bundles by revenue."
"Which product combinations have the highest average order value?"
Product-level LTV
Drew AI can also analyze customer lifetime value by first-order product, helping you understand which products attract the most valuable long-term customers.
Example questions:
"Which first-order products lead to the highest customer LTV?"
"Compare the 6-month LTV of customers who first bought Product A vs. Product B."
Breakdown options
All product analyses can be broken down by product title, product type, vendor, or SKU — giving you flexibility to analyze at the level that makes sense for your business.
Need help? Reach out to support@datadrew.io or use the in-app chat.
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