One of Drew AI's most valuable capabilities is analyzing marketing performance across all your platforms at once. Instead of logging into separate ad managers and trying to compare numbers in spreadsheets, you can ask Drew AI for a unified view.
What is cross-channel analysis?
Cross-channel marketing analysis combines data from all your advertising and marketing platforms into a single, blended view. Drew AI can pull together data from:
Meta/Facebook Ads (21 real-time API tools)
Google Ads (3 real-time API tools)
Google Analytics (7 real-time API tools)
Klaviyo (18 real-time API tools)
Google Search Console (4 real-time API tools)
Shopify (historical order and revenue data)
Key blended metrics
Drew AI can calculate and explain these cross-channel metrics:
Blended ROAS: Total revenue divided by total ad spend across all platforms.
Marketing Efficiency Ratio (MER): Total revenue divided by total marketing spend — a broader measure that includes all marketing costs.
Customer Acquisition Cost (CAC): Total ad spend divided by new customers acquired.
New Customer ROAS (ncROAS): Revenue from new customers divided by ad spend — isolates the efficiency of customer acquisition.
Channel Contribution: How much each platform contributes to total revenue.
Example questions to ask
"Give me a full picture of last 7 days marketing performance."
"Where should I shift budget for better results?"
"Compare my ad platforms — where should I focus?"
"Show me blended ROAS and CAC across all platforms."
"What is my Marketing Efficiency Ratio this month vs. last month?"
Weekly marketing reports
Drew AI excels at generating comprehensive weekly or monthly marketing summaries. These typically include:
Executive summary with top 3 insights
Key metrics with week-over-week or month-over-month changes
Platform-by-platform performance breakdown
Budget allocation recommendations
Anomalies or issues that need attention
Try asking: "Generate a weekly marketing report for last week" for a comprehensive summary.
Budget optimization
Drew AI can analyze your spend distribution across channels and recommend where to reallocate budget for better returns. It considers each platform's ROAS, conversion volume, and trends when making recommendations.
Need help? Reach out to support@datadrew.io or use the in-app chat.
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Need help?
If you have questions or run into issues, reach out to us at support@datadrew.io or use the in-app chat. We're happy to help.