What this dashboard shows
The Blended Ads Summary brings together performance data from all your connected advertising platforms — Meta (Facebook) Ads and Google Ads — into a single unified view. Instead of switching between ad managers to understand your total advertising performance, the Blended Ads Summary calculates combined metrics across both platforms.
This dashboard appears as the first section on the main Store Performance page, and is also available as a full report at Acquisition > Ads Overview in the sidebar.
How blended metrics are calculated
Blended metrics combine raw data from each ad platform and, where relevant, cross-reference it with your Shopify store data:
Additive metrics (Spend, Impressions, Clicks, Conversions) are summed across Meta Ads and Google Ads.
Ratio metrics (ROAS, CPC, CTR, CAC, CPM) are recalculated from the blended totals — not averaged across platforms. This gives you accurate cross-channel ratios.
Shopify-blended metrics (Blended ROAS, Blended CAC) use your Shopify revenue and new customer data combined with total ad spend, giving you a true picture of your marketing efficiency.
Key metrics explained
Metric | Definition | Why it matters |
Total Ad Spend | Combined spend across Meta Ads and Google Ads. | Your total investment in paid acquisition. Track this against revenue to ensure you are spending efficiently. |
Blended ROAS | Shopify Total Revenue / Total Ad Spend. Uses your actual Shopify revenue, not platform-reported conversions. | The single most important metric for evaluating overall ad efficiency. Unlike platform ROAS, this is based on real revenue from your store. |
Blended CAC | Total Ad Spend / Shopify New Customer Count. | Shows the true cost to acquire each new customer across all channels. Compare this to your customer lifetime value to ensure sustainable growth. |
Blended CPC | Total Ad Spend / Total Clicks (across both platforms). | Tells you the average cost per click across all paid channels. Useful for budgeting and comparing efficiency between periods. |
Blended CTR | (Total Clicks / Total Impressions) x 100. | Measures overall ad engagement. A declining CTR may indicate ad fatigue or poor targeting across your campaigns. |
Blended CPM | (Total Ad Spend / Total Impressions) x 1,000. | The cost to reach 1,000 people across all platforms. Helps you understand audience reach efficiency. |
Total Conversions | Google Ads conversions + Meta Ads website purchases, as reported by each platform. | Note: this uses platform-reported conversions, which may differ from Shopify orders due to attribution differences. |
Connected ad accounts
The dashboard shows which ad accounts are contributing to the blended view. You can see the connected accounts listed at the bottom of the section. If you have multiple Meta or Google Ads accounts connected, all of them are included in the blended calculations.
How to use this dashboard
Monitor Blended ROAS daily: This is your north star for ad efficiency. If Blended ROAS drops below your target (commonly 3x-5x for DTC brands), investigate which platform is underperforming.
Track CAC trends: Rising CAC over time may indicate market saturation, increased competition, or declining ad quality. Compare it to your average customer LTV from the Cohort Analysis dashboard.
Compare blended vs. platform metrics: If platform ROAS is much higher than your Blended ROAS, it likely means the platforms are over-attributing conversions. Use Blended ROAS for true performance measurement.
Requirements
To see the Blended Ads Summary, you need at least one advertising platform connected:
Connect Meta (Facebook) Ads via Integrations > Facebook Ads
Connect Google Ads via Integrations > Google Ads
Connecting both platforms gives you the most accurate blended view. If only one platform is connected, the blended metrics will reflect that single platform's data.
Need help?
If you have questions about the Blended Ads Summary or how blended metrics are calculated, reach out to us at support@datadrew.io or use the in-app chat widget.
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