What this dashboard shows
The Hourly Performance dashboard gives you a real-time, hour-by-hour view of your store's performance. While the standard dashboards show daily aggregates, this dashboard breaks down revenue, orders, ad spend, and traffic by the hour — making it invaluable during high-stakes periods like product launches, flash sales, or Black Friday/Cyber Monday.
This dashboard is available on the Pro plan and above. If you are on the Free or Starter plan, you will see an upgrade prompt when accessing this page.
Dashboard sections
The Hourly Performance dashboard includes several focused sections:
Hourly Summary — Top-level metrics (revenue, orders, spend, sessions) for the selected date with hour-by-hour trend lines.
Channel Performance — Break down hourly performance by ad channel (Meta Ads, Google Ads) to see when each platform drives the most results.
Revenue vs. Spend — A combined chart showing hourly revenue alongside hourly ad spend, so you can see the relationship between investment and returns in real time.
GA4 Sessions — Hourly website session data from Google Analytics, showing when your store gets the most traffic.
Blended ROAS — Hourly ROAS calculation so you can see how advertising efficiency fluctuates throughout the day.
Orders — Hourly order volume to identify peak purchasing hours.
Performance Table — A detailed hour-by-hour table with all key metrics for easy scanning and comparison.
Top Products — Products generating the most revenue during the selected period, with hourly detail.
Top Categories — Product categories driving the most sales, broken down by hour.
Key metrics available
Metric | Definition |
Hourly Revenue | Shopify revenue for each hour of the selected date. |
Hourly Orders | Number of Shopify orders placed each hour. |
Hourly Ad Spend | Combined Meta + Google ad spend per hour. |
Hourly Sessions | Website sessions from GA4 per hour. |
Hourly ROAS | Revenue / Ad Spend calculated per hour. |
Revenue per Hour | Average revenue generated each hour during the period. |
How to use this dashboard
During sales events: Monitor revenue, orders, and traffic in real time. See which hours generate the most sales and whether your ad spend is aligned with peak traffic times.
Ad scheduling optimization: Identify the hours when your ROAS is highest. Consider adjusting your ad delivery schedules to concentrate spend during peak conversion hours.
Staffing decisions: If customer support or order fulfillment needs vary by hour, use this data to plan team schedules around peak activity times.
Product launch monitoring: During a new product launch, track hour-by-hour performance to gauge initial reception and adjust marketing in real time.
Compare days: Use the date picker to compare a sale day against a normal day and see how performance patterns differ by hour.
Top Products and Categories
The bottom sections of the dashboard show which products and product categories are performing best during the selected period. This helps you:
Identify which products are driving revenue during peak hours.
Spot trending products in real time during sales events.
Understand category-level performance patterns throughout the day.
Data freshness
Hourly data is updated more frequently than daily dashboards. Shopify order data is available within a few hours of the order being placed. Ad platform data (Meta and Google) may have slightly longer delays, typically 3-6 hours, depending on the platform's reporting API.
Requirements
Pro plan or above is required to access this dashboard.
Connect Shopify (automatic with app installation) for order and revenue data.
Connect Meta Ads and/or Google Ads for hourly ad spend and performance data.
Connect Google Analytics 4 for hourly session and traffic data.
Tips and best practices
Use this dashboard most actively during high-traffic events — BFCM, flash sales, product launches, and seasonal promotions. The value of hourly data is highest when you can act on it quickly.
Combine hourly data with Drew AI. Ask questions like "What were my peak revenue hours yesterday?" or "Compare today's hourly performance to last Saturday."
Look for patterns across multiple days. If your store consistently sees peak orders between 7-9 PM, optimize your ad delivery and email send times accordingly.
If you see high sessions but low revenue during certain hours, investigate whether those hours bring lower-quality traffic or if there is a site performance issue during high-traffic periods.
Need help?
If you have questions about the Hourly Performance dashboard or need help upgrading to Pro, reach out to us at support@datadrew.io or use the in-app chat widget.
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