Why Is Today's Data Not Available?
If you are looking at your Datadrew dashboards and notice that today's data is missing, this is expected behavior — not a bug.
How It Works
Datadrew's data pipeline syncs your store and integration data on a scheduled cycle. For most integrations, the sync captures all activity through the end of the previous day (midnight in your store's timezone).
This means:
Today's orders, ad spend, and website traffic are not yet reflected in your dashboards.
Yesterday's complete data is the most recent data available.
This is consistent across all data sources — Shopify, Facebook Ads, Google Ads, GA4, Klaviyo, and Google Search Console.
Why Not Real-Time?
There are several reasons Datadrew processes data on a daily (or hourly) cycle rather than in real-time:
Data completeness: Ad platforms like Facebook and Google often adjust metrics retroactively. Waiting until the day is complete ensures you see accurate, final numbers rather than preliminary estimates.
Transformation quality: Datadrew calculates complex metrics like LTV cohorts, RFM segments, and blended ad performance. These calculations need complete daily data to be meaningful.
API limits: Third-party platforms impose rate limits on their APIs. Scheduled syncs respect these limits while maximizing data freshness.
When Will Today's Data Appear?
Daily sync (Free plan): Today's data will appear tomorrow morning after the nightly sync and transformation run completes.
Hourly sync (Essentials and Pro plans): Partial intra-day data becomes available with a 1-2 hour delay. However, some metrics that require a full day of data (like daily cohort calculations) will still show up the following day.
What About Drew AI?
Drew AI queries the same data warehouse as your dashboards, so it follows the same data freshness rules. If you ask Drew AI about today's performance, it will let you know that data is only available through yesterday. However, Drew AI can also query live data from your ad platforms using its real-time tools, which may provide more current figures for ad spend and campaign metrics.
Need help? Contact us at support@datadrew.io.
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Need help?
If you have questions or run into issues, reach out to us at support@datadrew.io or use the in-app chat. We're happy to help.