The Blended Ads dashboard brings together performance data from both Meta (Facebook/Instagram) and Google Ads. It gives you a single, unified view of spend, clicks, conversions, and returns across both platforms. This makes it easier to measure overall ad efficiency and compare which channel is driving more value.
Why Is It Important?
Saves time by combining results from multiple ad networks into one view.
Shows the true impact of all campaigns combined, rather than looking at them separately.
Helps you find the right balance of spend and returns between Meta and Google.
Enables smarter budget allocation decisions for maximum ROI.
How to Read the Dashboard
1. Blended Account Summary
Key metrics across both platforms:
Ad Spend – Total combined investment.
Revenue – Income generated from all campaigns.
New Customers – How many new users your ads brought in.
CAC (Customer Acquisition Cost) – Average cost to acquire a new customer.
Clicks & CTR – Traffic volume and engagement quality.
CPC (Cost Per Click) – Efficiency of traffic.
ROAS (Return on Ad Spend) – Overall profitability of your ads.
📊 Example: In the last 3 months, blended ad spend was ₹2.67 Cr, generating ₹8.78 Cr in revenue at a 3.3x ROAS.
2. Channel-Level Insights
See how Meta vs. Google campaigns perform side by side.
Metrics like CTR, CPC, and ROAS show which channel is more efficient.
Use this to decide whether to scale spend on Meta, Google, or both.
3. Campaign Performance
Spend, Impressions, Clicks, CTR – Top-of-funnel reach and engagement.
CPC, CPM – Efficiency of ad traffic.
Conversions, Conversion Value, ROAS – Bottom-line profitability.
AOV (Average Order Value) – Average spend per purchase.
📌 Example: Some campaigns deliver high impressions and clicks but with low ROAS, while others with modest spend return strong profits — these are your growth opportunities.
How Can You Use This Data?
Marketing Teams: Balance budgets across Meta and Google for maximum returns.
Growth Managers: Scale campaigns with strong blended ROAS while fixing underperforming ones.
Finance Teams: Track acquisition costs and ROI across channels.
Quick Tips
Focus on campaigns with high blended ROAS — they bring in the most efficient revenue.
If CAC rises, optimize targeting or creatives.
Regularly check channel-level splits to avoid overspending on less profitable networks.
Compare blended CTR & CPC trends to spot engagement shifts.
In Summary
The Blended Ads (Meta & Google) Insights dashboard helps you see the bigger picture. By combining campaign data into one view, it ensures you make better decisions on where to spend, which campaigns to scale, and how to maximize your advertising ROI.
👉 Next Step: Use this dashboard weekly to track overall ad efficiency, balance Meta vs. Google spend, and fine-tune your strategy.