The Website Analytics dashboard gives you a complete picture of how users interact with your site — from visits and engagement to conversions and revenue. It’s designed to help you understand what’s working, what’s not, and where improvements can be made.
Why Is It Important?
Tracks traffic to see how many users visit and engage.
Monitors behavior to spot patterns in browsing, adding items to cart, and dropping off.
Links performance with revenue so you can see the direct business impact.
How to Read the Dashboard
1. Traffic Metrics
Total Users – Unique visitors to your site.
Sessions – Total number of visits, including repeat users.
Engaged Sessions – Sessions with meaningful activity (e.g., clicks, scrolls, time spent).
📊 Example: In the last quarter, 916.98k users visited, with 1.08m sessions logged.
2. Conversion Journey
Items Added to Cart – Shows intent to purchase.
Ecommerce Purchases – Completed orders.
Conversions & Conversion Rate – The % of visitors who became customers.
Cart Abandonment Rate – Percentage of users who left before finishing checkout.
📌 Insight: Cart abandonment shows as 100% here, which indicates either data not tracked properly or zero completed checkouts.
3. Revenue Metrics
Total Revenue – Total sales value generated online.
Revenue Per User (RPU) – Average revenue earned from each visitor.
Average Engagement Time – How long users spend interacting on site.
📊 Example: Revenue was ₹1.60 Cr, with ₹17.5 per user, indicating modest contribution per visit.
4. Engagement & Quality Indicators
Bounce Rate – % of users leaving after viewing one page.
CTR/Engagement Rate (if available) – Shows how engaging your pages are.
Session Depth & Time – Indicates how deeply users browse.
📈 Note: Bounce rate of 13.66% is relatively healthy, suggesting most users interact beyond the first page.
How Can You Use This Data?
Marketing Teams: Assess which campaigns bring high-quality users.
Product Teams: Spot drop-offs in the journey (cart abandonment, bounce).
Business Leaders: Link traffic growth with actual revenue and ROI.
Quick Tips
If users are dropping at cart, review checkout UX and payment flow.
Track revenue per user over time to evaluate marketing efficiency.
A rising bounce rate may indicate poor landing page relevance.
Regularly compare current vs. past periods to track progress.
In Summary
The Website Analytics dashboard is your command center for tracking online performance. It shows you the full funnel — from visits to purchases — helping you identify growth levers and fix weak spots.
👉 Next Step: Use these insights to refine acquisition strategies, optimize the checkout process, and improve customer experience.