The Google Campaigns & Insights dashboard gives you a complete breakdown of your ad campaigns across Google channels. It tracks spend, impressions, clicks, conversions, and return on ad spend (ROAS), helping you understand how effectively your ads are driving business results.
Why Is It Important?
Provides a clear view of ad efficiency across campaigns.
Shows how much traffic and revenue each campaign generates.
Helps compare campaigns to identify top performers vs. underperformers.
Allows you to make smarter budget allocation decisions.
How to Read the Dashboard
1. Account Summary
At a glance, see the key campaign metrics:
Spend – Total investment in Google Ads.
Impressions – How many times your ads were displayed.
Clicks & CTR (Click-Through Rate) – How often users engage after seeing your ads.
CPC (Cost Per Click) – Efficiency of paid traffic.
Conversions & Conversion Value – Purchases or goals completed.
ROAS (Return on Ad Spend) – Revenue earned for every ₹1 spent.
Cost per Conversion – How much it costs to generate one conversion.
📊 Example: Over the last 3 months, campaigns delivered 214k clicks, 11.4k conversions, and a 9.6x ROAS.
2. Campaign Performance Trends
The line charts compare ad spend, clicks, and conversions over time.
A rising spend with stable or falling conversions may signal inefficiency.
A consistent rise in ROAS shows campaigns are driving strong returns.
3. Campaign-Level Breakdown
The detailed table shows performance by individual campaigns, including:
Spend & Impressions – Reach and visibility.
Clicks & CTR – Engagement quality.
CPC & Conversions – Cost and outcomes.
Conversion Value & ROAS – Profitability of each campaign.
📌 Example: One campaign generated ₹2.31 Cr in conversion value with an 8.4x ROAS, while another search campaign achieved 20.7x ROAS, making it highly efficient.
How Can You Use This Data?
Marketing Teams: Identify which campaigns to scale and which to pause.
Growth Managers: Optimize bids, keywords, and creatives for better CTR and conversions.
Finance Teams: Evaluate ROI to justify ad spend.
Quick Tips
Watch for campaigns with high CTR and strong ROAS — these are your winners.
Cut or rework campaigns with low conversions but high spend.
Use cost per conversion as a benchmark to control budgets.
Compare campaign types (search, performance max, video) to see which works best.
In Summary
The Google Campaigns & Insights dashboard is your central hub for tracking paid performance on Google. It helps you see where your ad spend is going, how much traffic and conversions it brings, and what revenue impact it creates.
👉 Next Step: Review this dashboard regularly to scale high-ROAS campaigns, reduce wasted spend, and maximize your ad efficiency.