The Meta Campaigns & Insights dashboard gives you a complete picture of how your paid campaigns on Meta platforms (like Facebook & Instagram) are performing. It shows spend, engagement, and conversions, making it easier to connect ad spend with business outcomes.
Why Is It Important?
Helps you measure efficiency of your marketing spend.
Reveals which campaigns bring the most clicks, purchases, and revenue.
Highlights strengths and gaps across campaigns so you can optimize faster.
How to Read the Dashboard
1. Account Summary
At a glance, see the most critical metrics:
Spend – Total money invested in campaigns.
Impressions – How many people saw your ads.
Link Clicks – How many engaged by clicking.
CTR (Click-Through Rate) – % of people who clicked after seeing your ad.
CPC (Cost Per Click) – Average cost for each click.
Website Purchases – Total purchases from your ads.
ROAS (Return on Ad Spend) – How much revenue you earned per ₹1 spent.
Cost per Purchase – How much you spent to drive a single purchase.
📊 Example: Over the last 3 months, spend was ₹9.84 Lacs, with 4.5M link clicks and a ROAS of 6.9x.
2. Campaign Performance Trends
The line chart compares ad spend vs. clicks over time.
A downward slope may show reduced spend or fatigue in engagement.
Useful for tracking campaign pacing and impact month by month.
3. Campaign-Level Breakdown
The table lists performance by individual campaigns.
For each campaign, you can track:
Spend and Impressions
Clicks & CTR (engagement efficiency)
CPC (cost control)
Website Purchases & Purchase Value (direct sales impact)
ROAS (profitability measure)
📌 Example: The Fashor_RT_Retarget_ShopifyCatalog campaign drove 9.99k website purchases at a ROAS of 8.7x, showing high profitability.
How Can You Use This Data?
Marketing Managers: Identify the best-performing campaigns to scale.
Growth Teams: Spot underperforming campaigns and reallocate spend.
Finance Teams: Use ROAS and cost-per-purchase to assess ROI.
Quick Tips
Watch for campaigns with high CTR and low CPC – they’re efficient.
Scale campaigns with strong ROAS while cutting down low performers.
Track cost per purchase closely — rising costs may signal fatigue or wrong targeting.
Compare across time periods (Week, Month, Quarter) for trend analysis.
In Summary
The Meta Campaigns & Insights dashboard is your single view to track marketing effectiveness. Use it to understand where money is going, what’s driving clicks and purchases, and how much revenue your campaigns generate in return.
👉 Next Step: Regularly review this dashboard to maximize ROI, double down on winners, and quickly fix underperforming campaigns.