The Product Performance dashboard highlights which products drive the best results, which drain ad spend, and which hold potential for future growth. It combines ad efficiency with sales data to give you a clear view of winners, underperformers, and opportunities.
Why Is It Important?
Helps identify top-performing products that bring strong returns.
Flags ad spend wasters where marketing money is not justified.
Surfaces potential products that deliver high efficiency even with low spend.
Empowers you to make data-driven decisions about scaling or cutting campaigns.
How to Read the Dashboard
1. Product Categories
Ad Spend Wasters – High ad spend, but poor ROAS (Return on Ad Spend).
Hero Products – Consistently strong revenue drivers with excellent ROAS.
Potential Products – Low spend but high efficiency; candidates for scaling.
📊 Example: A hero product may show ROAS above 25x, while a waster may sit under 3x despite heavy spend.
2. Spend vs. ROAS Chart
The scatter plot compares ad spend with return on ad spend:
Right & high = products worth scaling (high spend, high ROAS).
Left & high = hidden gems (low spend, high ROAS).
Right & low = risky investments (high spend, low ROAS).
3. Detailed Product Table
The table provides deeper insight into each product’s performance, including:
Orders & Units Sold – Sales volume.
Revenue – Total income generated.
Average Price – Average selling price per unit.
CPC (Cost Per Click) – Efficiency of ad traffic.
📌 Example: Some products may generate ₹40+ Lacs in revenue, while others consume spend with minimal returns.
How Can You Use This Data?
Scale Hero Products: Allocate more budget to items with strong ROAS.
Cut Ad Spend Wasters: Reduce budget on products with poor returns.
Test Potential Products: Experiment with higher spend on efficient, low-investment items.
Optimize Pricing & CPC: Compare average price and CPC to refine ad strategy.
Quick Tips
Always balance between short-term revenue winners and long-term potential bets.
Revisit Ad Spend Wasters frequently — they can quickly drain margins.
Use ROAS benchmarks to decide thresholds for scaling vs. cutting spend.
In Summary
The Product Performance dashboard is your go-to tool for spotting what sells, what wastes money, and what deserves more attention. It helps you sharpen your ad strategy, boost ROI, and focus on products that truly drive growth.
👉 Next Step: Regularly review this dashboard to shift spend from low-ROI products to high performers and maximize returns.