Drew AI does not just analyze your store in isolation — it can provide industry benchmarks and competitive context to help you understand how your performance compares to similar businesses.
Two types of benchmarks
Internal benchmarks (Datadrew data)
Datadrew maintains aggregated, anonymized benchmark data from Shopify merchants on the platform. Drew AI can compare your store's metrics against these benchmarks, including:
Average order value (AOV) by industry
Repeat purchase rates
Customer retention benchmarks
Revenue growth trends
These benchmarks come from your Datadrew data warehouse, so they are based on actual Shopify merchant data.
External benchmarks (web search)
For industry-wide benchmarks that go beyond Datadrew's data, Drew AI uses web search to find current, relevant context. This includes:
Average ROAS by industry and platform (e.g., "What is a good Meta Ads ROAS for DTC fashion?")
Email marketing benchmarks (open rates, click rates by industry)
Google Ads CPC and conversion rate benchmarks
Seasonal trends and market shifts
Platform updates and algorithm changes that might affect performance
Example questions to ask
"How does my ROAS compare to industry averages for my category?"
"What is a good email open rate for e-commerce?"
"Is my customer retention rate above or below average?"
"What are typical Google Ads CPCs for DTC brands right now?"
"How do my Meta Ads metrics compare to industry benchmarks?"
Competitive context
While Drew AI cannot access your competitors' private data, it can provide competitive context through:
Google Ads auction insights: If you have Google Ads connected, Drew AI can pull auction insights data showing how you rank against other advertisers.
Market trends: Drew AI can search for recent market developments, consumer behavior shifts, and platform changes relevant to your business.
Best practices: Drew AI can look up current best practices for ad creative, email marketing, and conversion optimization.
How to get the most out of benchmarks
The best approach is to combine your store data with benchmarks in a single question:
"My Meta ROAS is 3.2x — how does that compare to industry benchmarks for health and wellness DTC?"
"Show me my email metrics alongside industry averages."
"Our AOV is $85 — is that good for our category?"
Drew AI will pull your actual data and pair it with relevant benchmark context, giving you a complete picture of where you stand.
Need help? Reach out to support@datadrew.io or use the in-app chat.
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Need help?
If you have questions or run into issues, reach out to us at support@datadrew.io or use the in-app chat. We're happy to help.