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What is Drew AI and how does it work?

An introduction to Drew AI — your AI growth analyst that answers questions about your e-commerce data.

Updated today

Drew AI is your AI-powered analytics assistant built into Datadrew. Think of it as a data analyst who knows your Shopify store, ad campaigns, email marketing, and website analytics inside and out — available 24/7 and ready to answer questions in plain English.

How Drew AI works

When you ask Drew AI a question, it determines the best way to get you an answer:

  • For Shopify data (orders, customers, products, revenue): Drew AI queries your historical data warehouse, which contains your complete Shopify history up through yesterday.

  • For ad platform data (Meta Ads, Google Ads, Google Analytics, Klaviyo, Google Search Console): Drew AI connects to live APIs to pull real-time campaign metrics, email performance, and website analytics.

  • For industry context (benchmarks, best practices, market trends): Drew AI searches the web to provide external context alongside your store data.

What can you ask?

Drew AI can help with a wide range of analytics tasks, including:

  • Ad performance: "Which Meta campaigns have the best ROAS this month?"

  • Customer insights: "Who are my top customers at risk of churning?"

  • Product analysis: "Which products drive the most repeat purchases?"

  • Cross-channel reporting: "Give me a weekly marketing summary across all platforms."

  • Trends and benchmarks: "How does my conversion rate compare to industry averages?"

Visualizations and charts

Drew AI does not just give you text answers — it automatically generates interactive charts and visualizations when your question involves trends, comparisons, or breakdowns. Supported chart types include line charts, bar charts, pie charts, area charts, scatter plots, and even flow diagrams (Sankey charts) for funnel analysis.

Data you need connected

Drew AI works with whatever integrations you have set up in Datadrew. The more data sources you connect, the richer your insights will be:

  • Shopify — automatically connected when you install the app

  • Meta/Facebook Ads — connect via the Integrations page

  • Google Ads — connect via the Integrations page

  • Google Analytics — connect via the Integrations page

  • Klaviyo — connect via the Integrations page

  • Google Search Console — connect via the Integrations page

Getting started

Open Drew AI from the left sidebar in your Datadrew dashboard. Type a question in the chat box, and Drew AI will analyze your data and respond with insights, tables, and charts. You can ask follow-up questions to dig deeper into any topic.

Need help? Reach out to support@datadrew.io or use the in-app chat.

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Need help?

If you have questions or run into issues, reach out to us at support@datadrew.io or use the in-app chat. We're happy to help.

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