How GMV-Based Pricing Works
Datadrew's AI Intelligence and AI Ads CoPilot plans use GMV-based pricing, which means your monthly price scales based on your store's Gross Merchandise Value (GMV). This ensures you pay a fair price that aligns with your store's size and revenue.
What Is GMV?
GMV (Gross Merchandise Value) is the total value of all sales processed through your Shopify store. Datadrew calculates your GMV based on your rolling 12-month total sales from Shopify, converted to USD for tier determination.
GMV Pricing Tiers
GMV, rolling 12 months (USD) | AI Intelligence | Drew AI credits / mo | AI Ads CoPilot | Drew AI credits / mo |
|---|---|---|---|---|
<$250k | $99 | 3,000 | $249 | 7,500 |
$250k - $500k | $99 | 3,000 | $249 | 7,500 |
$500k - $1M | $99 | 3,000 | $299 | 9,000 |
$1M - $2.5M | $149 | 4,500 | $399 | 12,000 |
$2.5M - $5M | $229 | 6,900 | $679 | 20,400 |
$5M - $7.5M | $299 | 9,000 | $749 | 22,500 |
$7.5M - $10M | $369 | 11,100 | $899 | 27,000 |
$10M - $15M | $489 | 14,700 | $1,149 | 34,500 |
$15M - $20M | $649 | 19,500 | $1,549 | 46,500 |
$20M - $30M | $799 | 24,000 | Talk to us | Custom |
$30M - $40M | $1,100 | 33,000 | Talk to us | Custom |
$40M - $50M | $1,350 | 40,500 | Talk to us | Custom |
$50M+ | Custom (Contact Sales) | Custom | Talk to us | Custom |
These are the same prices the GMV selector on the pricing page shows. AI Intelligence above $50M GMV and AI Ads CoPilot above $20M GMV are priced individually — talk to us.
AI Ads CoPilot is early access. It is not self-serve: you request access from the pricing page and we onboard accounts one at a time. Once onboarded, Drew starts proposing changes inside the approval workflows, budget guardrails and margin floors you set.
Annual Billing Discount
With annual billing, you pay for 10 months instead of 12, saving approximately 17%. Annual prices are calculated as your monthly tier price multiplied by 10, and your monthly Drew AI credit allowance is unchanged. For example, if your AI Intelligence monthly price is $149, your annual price would be $1,490.
How Your GMV Is Calculated
Datadrew queries your Shopify sales data for the past 12 months.
The total is converted to USD using current exchange rates (if your store uses a different currency).
Your GMV is matched to the appropriate pricing tier.
GMV data is recalculated and cached periodically (every hour) to keep pricing current.
What Happens If My GMV Changes?
Your pricing tier is determined at the time of subscription or renewal. If your GMV increases significantly, your tier may adjust at your next billing cycle. Datadrew will always show you the applicable price before you confirm any plan change.
Stores Under $250K GMV
Stores with less than $250K in annual GMV get the lowest pricing tier -- $99/month for AI Intelligence or $249/month for AI Ads CoPilot. If your GMV data is not yet available (new store or recent installation), Datadrew defaults to the lowest tier.
Currency Conversion
If your Shopify store uses a currency other than USD, Datadrew automatically converts your GMV to USD for tier determination. The conversion uses current exchange rates to ensure accurate tier placement.
Need help? Contact us at support@datadrew.io if you have questions about your pricing tier.
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Need help?
If you have questions or run into issues, reach out to us at support@datadrew.io or use the in-app chat. We're happy to help.