Connecting your Google Analytics 4 (GA4) property to Datadrew lets you combine website traffic data with your Shopify and advertising metrics. This guide walks you through the connection process.
Prerequisites
A Google account with at least Viewer role on the GA4 property you want to connect.
An active Datadrew account with your Shopify store already connected.
A GA4 property (not Universal Analytics). Datadrew supports GA4 only.
Pop-ups enabled in your browser.
Step-by-step connection
In Datadrew, go to Settings > Integrations.
Find the Google Analytics card and click Connect.
A Google sign-in window will open. Sign in with the Google account that has access to your GA4 property.
Google will ask you to grant Datadrew read-only access to your Google Analytics data. Click Allow.
After authorization, you will be redirected back to Datadrew.
Datadrew will display a list of all GA4 properties accessible with your credentials, organized by Google Analytics account. Each property shows its display name and property ID.
Select the GA4 property that corresponds to your Shopify store and click Confirm.
What data syncs
Datadrew syncs the following reports from your GA4 property:
Website overview -- Daily metrics including sessions, users, new users, engaged sessions, bounce rate, and engagement time.
Daily, weekly, and 4-weekly active users -- Active user counts at different time windows for trend analysis.
Traffic sources -- Sessions broken down by source and medium (e.g., google/organic, facebook/cpc, direct/none).
Traffic acquisition -- Session-level source/medium report for detailed channel analysis.
Devices -- Sessions broken down by device category, operating system, and browser.
Hourly metrics -- Custom hourly report with sessions, add-to-carts, checkouts, purchases, and conversions by hour of day.
What to expect after connecting
Initial sync typically takes 10 to 30 minutes.
GA4 data will appear in your Datadrew dashboards and be available to Drew AI for natural language queries.
Ongoing syncs happen daily (Starter plan) or hourly (Pro plan).
Datadrew syncs data incrementally, so only new or updated date records are fetched on each sync.
Choosing the right property
If you have multiple GA4 properties (e.g., for different websites or environments), make sure to select the one that tracks your Shopify store. You can verify this by checking the property's web data stream URL in your GA4 admin settings.
Disconnecting and reconnecting
You can disconnect your GA4 integration at any time from Settings > Integrations. Disconnected integrations can be reconnected by clicking Connect again and completing the authorization flow. Your historical data is preserved.
Need help? Contact us at support@datadrew.io.
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Need help?
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