Connecting your Facebook (Meta) Ads account lets Datadrew pull your ad performance data into unified dashboards alongside your Shopify, Google Ads, and other marketing data. This guide walks you through the connection process step by step.
Prerequisites
A Facebook account with Ad Account Admin or Business Admin access to the ad account you want to connect.
An active Datadrew account with your Shopify store already connected.
Pop-ups enabled in your browser (the Facebook OAuth flow opens in a new window).
Step-by-step connection
In Datadrew, go to Settings > Integrations (or follow the onboarding prompt if this is your first setup).
Find the Facebook Ads card and click Connect.
A Facebook login window will open. Sign in with the Facebook account that has admin access to your ad account.
Facebook will ask you to authorize Datadrew. The permissions requested include:
ads_read -- Read your ad account data
read_insights -- Access performance metrics and reporting
business_management -- View your business accounts and associated ad accounts
After authorizing, you will be redirected back to Datadrew.
Datadrew will display a list of all ad accounts associated with your Facebook profile. Select the ad account(s) you want to connect.
Click Confirm to complete the setup. Your data pipeline will begin syncing.
What data syncs
Once connected, Datadrew syncs the following data from your Facebook Ads account:
Ad account details -- Account name, status, currency, and timezone.
Campaigns -- Campaign names, statuses, objectives, and creation dates.
Ad sets -- Ad set configurations, targeting, and budgets.
Ads -- Individual ad details and creative references.
Ad insights -- Daily performance metrics including spend, impressions, clicks, conversions, and ROAS.
Hourly insights -- Hourly breakdowns of spend, impressions, and clicks for time-of-day analysis.
Product-level insights -- Performance data broken down by product ID for cross-referencing with your Shopify catalog.
Images and videos -- Creative asset metadata for campaign analysis.
What to expect after connecting
Initial sync takes 15 to 60 minutes depending on your ad account history.
Once complete, your Facebook Ads data will appear in the Ads dashboard, Blended Metrics view, and be available to Drew AI.
Ongoing syncs happen daily (Starter plan) or hourly (Pro plan).
Token and access
Datadrew exchanges your short-lived Facebook token for a long-lived token during the connection process. This token is stored securely and used for all subsequent data syncs. If Facebook revokes the token (for example, if you change your Facebook password), you will need to reconnect from Settings > Integrations.
Need help? Contact us at support@datadrew.io.
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