The quality of Drew AI's answers depends heavily on how you phrase your questions. Use the D.R.E.W. framework to get better, more actionable responses every time.
The D.R.E.W. Framework
D — Define your metrics
Be specific about what you want to measure. Instead of asking vague questions, name the exact metrics you care about.
Vague: "How are my ads doing?"
Better: "What is my ROAS, CPA, and conversion rate for Meta Ads this month?"
Common metrics to specify: revenue, orders, ROAS, CAC, CPA, CTR, CPC, CPM, AOV, LTV, conversion rate, retention rate, open rate, click rate.
R — Restrict the scope
Narrow your question with specific time ranges, platforms, campaigns, or product categories. The more focused your question, the more precise the answer.
Broad: "Show me sales data."
Better: "Show me daily revenue for the last 14 days, broken down by new vs. returning customers."
Useful restrictions to include:
Time range: "last 7 days," "January 2026," "this month vs. last month"
Platform: "Meta Ads," "Google Ads," "Klaviyo"
Breakdown: "by campaign," "by product type," "by week"
Segment: "new customers only," "Champions segment," "from Google Ads"
E — Ensure your data is connected
Drew AI can only analyze data from integrations you have set up. Before asking about a platform, check that it is connected on the Integrations page.
Shopify: Automatically connected (data available up to yesterday).
Meta Ads, Google Ads, GA4, Klaviyo, GSC: Must be connected manually via OAuth on the Integrations page.
If you ask about a platform that is not connected, Drew AI will let you know and suggest connecting it.
W — Wield actionable output
Tell Drew AI what kind of output or action you want. Do you want a chart? A table? Recommendations? An export?
Basic: "Show me campaign performance."
Better: "Show me campaign performance for the last 30 days with a trend chart, and recommend which campaigns to scale vs. pause."
Useful output requests:
"Show me a chart" or "Visualize this as a trend"
"Give me recommendations" or "What should I do next?"
"Export this as a CSV"
"Compare this with industry benchmarks"
More tips for better answers
Use follow-ups instead of new threads: Drew AI remembers context within a conversation. Follow-up questions like "Break that down by week" or "Now show me only the top 5" are more efficient.
One topic per question: If you need to know about ads AND customers, ask two separate questions rather than combining them.
Name your campaigns or products: If you know the specific campaign or product name, include it. Drew AI can search for it directly.
Ask for explanations: If you do not understand a metric, ask Drew AI to explain it: "What does blended ROAS mean and how is it calculated?"
Need help? Reach out to support@datadrew.io or use the in-app chat.
Related articles
Need help?
If you have questions or run into issues, reach out to us at support@datadrew.io or use the in-app chat. We're happy to help.